UK: Success of local paper causes plans for more editions

Posted by Carolyn Lo on April 28, 2008 at 1:13 PM
burton_local_news.pngThe Local Media Group has published eight issues of the Burton Local News, a new monthly free newspaper in Staffordshire, and is planning on launching more editions due to the paper's success.

The exact locations for the new papers is unknown, but Doug Price, who co-owns Local Media Group with Kevin Curtis, revealed that "the five-year business plan could see a total of ten new monthly titles."

The title had an initial print run of 33,000 copies, but it has now increased by 2,000 copies because of its popularity. Readers are also able to download an electronic version of the paper on Burton Local News' website.

Price and Curtis began the Local Media Group last year when they decided to combine their experiences at local newspapers for a new business venture. The Burton Local News is produced by a team of ten in Derby, but receives its content from local councils, the police, freelancers, and volunteer photographers and writers in the town.

"It's all voluntary and freelance which keeps cost down," says Price. "But we would never carry any overtly political stuff or spin - and we're not trying to rival the Burton Mail or Burton Trader."

Source: Hold the Front Page




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