UAE: The National sells out for two days running
Posted by Carolyn Lo on April 24, 2008 at 10:59 AM
Last week, Abu Dhabi's first English-language daily, The National, debuted in UAE newsstands and sold out, carrying more advertising than planned.
Editor-in-chief Martin Newland, former Daily Telegraph editor, said the paper "has struggled to keep up with demand from readers and advertisers," and has "sold out two days running."
Newland hopes to increase the paper's frequency from six to seven days a week and a daily circulation between 80,000 and 90,000.
The first edition featured an exclusive interview with Tony Blair, now the Middle East envoy for the United Nations, European Union, US and Russia.
"The printing has been very difficult," Newland said. "We found ourselves without press capacity, so in the true style of things over here they bought a press for millions of dollars from India and flew it in bit by bit."
The National is funded by the Abu Dhabi government. Newland has hired a number of former colleagues to join the editorial team, including ex-Telegraph foreign editor Alan Philps as associate editor and former Sunday Telegraph New York correspondent James Langton as news features editor.
Source: Press Gazette
Editor-in-chief Martin Newland, former Daily Telegraph editor, said the paper "has struggled to keep up with demand from readers and advertisers," and has "sold out two days running."
Newland hopes to increase the paper's frequency from six to seven days a week and a daily circulation between 80,000 and 90,000.
The first edition featured an exclusive interview with Tony Blair, now the Middle East envoy for the United Nations, European Union, US and Russia.
"The printing has been very difficult," Newland said. "We found ourselves without press capacity, so in the true style of things over here they bought a press for millions of dollars from India and flew it in bit by bit."
The National is funded by the Abu Dhabi government. Newland has hired a number of former colleagues to join the editorial team, including ex-Telegraph foreign editor Alan Philps as associate editor and former Sunday Telegraph New York correspondent James Langton as news features editor.
Source: Press Gazette
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