Poll results show that print is more trusted than Internet

Posted by Carolyn Lo on April 1, 2008 at 10:44 AM

New research by MediaVest suggests that readers trust print more than the web in almost every area. A previous poll had found that Americans are losing trust in news sources.

- There remains very little repetition between the audiences for print publications and their online companions. Duplication went from 1% to 6% for every category except entertainment, where some titles reached 10% of duplication.

- 79% who were dual magazine and digital users believe that print titles should deliver something different with their online extensions. Only 44% said they strongly believed that publishers' sites really offer something unique.

- 12% of respondents strongly believe that a publisher's site could easily replace the print product within the next five years, which is a comforting statistic for newspapers.

Source: AdAge through I Want Media