Poll results show that print is more trusted than Internet
Posted by Carolyn Lo on April 1, 2008 at 10:44 AM
New research by MediaVest suggests that readers trust print more
than the web in almost every area. A previous poll had found
that Americans are losing trust in news sources.
- There remains very little repetition between the audiences for print publications and their online companions. Duplication went from 1% to 6% for every category except entertainment, where some titles reached 10% of duplication.
- 79% who were dual magazine and digital users believe that print titles should deliver something different with their online extensions. Only 44% said they strongly believed that publishers' sites really offer something unique.
- 12% of respondents strongly believe that a publisher's site could easily replace the print product within the next five years, which is a comforting statistic for newspapers.
Source: AdAge through I Want Media
- There remains very little repetition between the audiences for print publications and their online companions. Duplication went from 1% to 6% for every category except entertainment, where some titles reached 10% of duplication.
- 79% who were dual magazine and digital users believe that print titles should deliver something different with their online extensions. Only 44% said they strongly believed that publishers' sites really offer something unique.
- 12% of respondents strongly believe that a publisher's site could easily replace the print product within the next five years, which is a comforting statistic for newspapers.
Source: AdAge through I Want Media
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