India: Times Group launches daily geared towards youth
Posted by Kelley Vendeland on April 7, 2008 at 2:56 PM
The Times Group of India launched on April 6 the Pune Mirror, a compact morning daily targeted with a younger crowd in mind. The new publication is designed to cater to India's the "new breed of attention-thin teenagers accustomed to snappy, colorful, and image-rich media," reports Publicitas.
Modeled after the popular Mumbai Mirror (see photo, click for larger image), the paper will run at 48 pages long, and aims to blend the content of a broadsheet with the visual look of a tabloid. The Times Group chose Pune as the ideal site for the launch thanks to its large student population.
Source: Publicitas Promotion Network
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F04%2Findia_times_group_launches_daily_geared.php&bodytext= <form contenteditable="false" mt:asset-id="284" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/mumbai-mirror.html" onclick="window.open('http://www.editorsweblog.org/mumbai-mirror.html','popup','width=871,height=502,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.editorsweblog.org/mumbai-mirror-thumb-300x172.gif" alt="mumbai-mirror.gif" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="172" width="300" /></a></form><b>The Times Group</b> <b>of India</b> launched on April 6 <i>the Pune Mirror</i>, a compact morning daily targeted with a younger crowd in mind. <br /><br />The new publication is designed to cater to India's the "new breed of attention-thin teenagers accustomed to snappy, colorful, and image-rich media," reports <b>Publicitas</b>. <br /><br />Modeled after the popular <i>Mumbai Mirror</i> (see photo, click for larger image), the paper will run at 48 pages long, and aims to blend the content of a broadsheet with the visual look of a tabloid. The Times Group chose Pune as the ideal site for the launch thanks to its large student population. <br /><br />Source: <a href="http://www.publicitas.com/display.asp?id=6.1&cpny=*&lng=1">Publicitas Promotion Network</a> <br /><br /> &title=India: <b>Times Group</b> launches daily geared towards youth){kind=link}
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