New Dow Jones & Co Chief Executive Les Hinton predicts strong growth in the Asia-Pacific Region, including Australia because the Wall Street Journal, which Dow Jones owns, is "simply put, [a] business and financial intelligence delivered by a reliable source that people need."

Hinton also stated that it was "increasingly unlikely" to make all of wsj.com free. Though that move would potentially attract more viewers, it would be almost impossible to reverse that decision, a risk that WSJ is not willing to take. "You'd never say never, but it doesn't seem like a logical thing to do," Hinton said.

He also expects the launch of a new luxury lifestyle magazine, WSJ, to appeal to advertisers in the luxury goods and jewelery area. The dummy edition received a positive response.

Though the Wall Street Journal is going toward a more "general news" model, Hinton says that "We will never do is forsake its role of being, above all, the world's business newspaper. That is its place in the world, it is the reason it's prospered."

Source: The Australian Media