UK: Other papers beginning to adopt part-free model
Posted by Carolyn Lo on March 12, 2008 at 1:45 PM
Has Manchester Evening News (MEN), which has adopted a hybrid part-paid for, part free method of distributing their papers, inspired other papers to follow suit?
"Inevitably it will spread to some other publications but I would add the rider that it won't work for everyone," MEN Editor Paul Horrocks said. "We have a big city center base to work on."
Horrocks predicts that national newspapers will soon adopt this practice as well, especially if they have poor availability and poor sales in certain areas, though he concedes they would be "taking a big risk."
The Liverpool Daily Post has had a 16% increase in ad revenue a year after it introduced a part hybrid model.
"We will see more titles introduce an element of part free," said Georgina Harvey, managing director of Trinity Mirror regionals.
Source: Guardian News
"Inevitably it will spread to some other publications but I would add the rider that it won't work for everyone," MEN Editor Paul Horrocks said. "We have a big city center base to work on."
Horrocks predicts that national newspapers will soon adopt this practice as well, especially if they have poor availability and poor sales in certain areas, though he concedes they would be "taking a big risk."
The Liverpool Daily Post has had a 16% increase in ad revenue a year after it introduced a part hybrid model.
"We will see more titles introduce an element of part free," said Georgina Harvey, managing director of Trinity Mirror regionals.
Source: Guardian News
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