Thailand: First-ever freesheet set to launch
Posted by Kelley Vendeland on March 5, 2008 at 1:20 PM
Thai newspaper The Nation is launching Daily Xpress, Thailand's first-ever free daily newspaper. Daily Xpress is published in English, and will have a circulation of 100,000, making it the most-circulated English-language paper in Thailand. The editor of Xpress Tulsathit Taptim said the publication was aimed at "the younger generation of sophisticated readers," a market he said was untapped by Thailand's English media, reports Asia News Network.
Designed by Mario Garcia, Daily Xpress will follow a similar format to London freesheet London Lite, in focusing on metro news, sports, entertainment, and lifestyle topics.
According to Pana Janviroj, president of The Nation, the parent newspaper is also undergoing changes in both content and design. There will be an increased focus on business and political information, and the publication is working with Xpress designer Garcia to create a more user-friendly design and navigation of news items and features.
Source: Asia News Network
Related Entries
- Metro International to pull out of Italy and Portugal
- Dow Jones to double Indian investment in the next two years
- Bangor Daily News launches free weekly newspaper the Midcoast Beacon
- Metro International poised to pull out of the US
- Evening Standard launches ad campaign apologising to Londoners
0 TrackBacks
Listed below are links to blogs that reference this entry: Thailand: First-ever freesheet set to launch .
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/6305
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F03%2Fthailand_firstever_freesheet_set_to_laun.php&bodytext=<form contenteditable="false" mt:asset-id="111" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/Xpress.jpg"><img alt="Xpress.jpg" src="http://www.editorsweblog.org/Xpress-thumb-200x254.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="254" width="200" /></a></form>Thai newspaper <i>The Nation</i> is launching <i>Daily Xpress</i>, Thailand's first-ever free daily newspaper. <br /><br /><i>Daily Xpress</i> is published in English, and will have a circulation of 100,000, making it the most-circulated English-language paper in Thailand. The editor of <i>Xpress</i> <b>Tulsathit Taptim</b> said the publication was aimed at "the younger generation of sophisticated readers," a market he said was untapped by Thailand's English media, reports <b>Asia News Network</b>. <br /><br />Designed by <b>Mario Garcia</b>, <i>Daily Xpress</i> will follow a similar format to London freesheet <i>London Lite</i>, in focusing on metro news, sports, entertainment, and lifestyle topics. <br /><br />According to <b>Pana Janviroj</b>, president of <i>The Nation</i>, the parent newspaper is also undergoing changes in both content and design. There will be an increased focus on business and political information, and the publication is working with <i>Xpress</i> designer Garcia to create a more user-friendly design and navigation of news items and features.<br /><br />Source: <a href="http://www.asianewsnet.net/lifestyle.php?aid=15393">Asia News Network</a> <br /><br /> &title=Thailand: First-ever freesheet set to launch ){kind=link}
Leave a comment