Google Print Ads counts over 750 newspapers
Posted by Jean Yves Chainon on March 3, 2008 at 10:12 AM
Google's Print Ads program, which sells contextual display space in print newspapers, has grown to partner over 750 newspapers, according Print Ads Head of Publisher Development Stephanie Davis, speaking at the NAA Marketing conference in Orlando.
Davis said that newspapers and Google need each other. "The implication was clear, however, that perhaps newspapers need Google more," commented The Local Onliner.
Davis said there were five areas to gauge a Google-newspaper relationship, including technology, search, low cost of the site, brand and return on investment.
More on our partner site, the SFN Blog.
Source: SFN Blog - Local Onliner
Davis said that newspapers and Google need each other. "The implication was clear, however, that perhaps newspapers need Google more," commented The Local Onliner.
Davis said there were five areas to gauge a Google-newspaper relationship, including technology, search, low cost of the site, brand and return on investment.
More on our partner site, the SFN Blog.
Source: SFN Blog - Local Onliner
Posted in :
Related Entries
0 TrackBacks
Listed below are links to blogs that reference this entry: Google Print Ads counts over 750 newspapers.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/6283
Leave a comment