Danish free papers continue to strive
Posted by Jean Yves Chainon on March 6, 2008 at 10:05 AM
Freesheets are the most-read dailies in Denmark, with 24timer leading all newspapers in the second half of 2007 with 535,000 daily readers. Free paper MetroXpress comes close with 507,000.
The most-read paid-for paper, Jyllands Posten, comes in third place with 505,000 readers. And free dailies Nyhedsavisen and Urban are fourth and fifth.
More interestingly, it seems free papers are starting to compete for readership, whereas the circulations for paid-for newspapers remained relatively stable in 2007, according to Newspaper Innovation (although Jyllands Posten lost 7% of readers year-on-year.)
However, compared to 2003, paid papers have lost 20% or more of their readers. In December 2006, Danish analyst Christina Ove Holm had predicted that the freesheets would cannibalize each other, but they are still faring healthily.
Source: Newspaper Innovation through European Journalism Centre
The most-read paid-for paper, Jyllands Posten, comes in third place with 505,000 readers. And free dailies Nyhedsavisen and Urban are fourth and fifth.
More interestingly, it seems free papers are starting to compete for readership, whereas the circulations for paid-for newspapers remained relatively stable in 2007, according to Newspaper Innovation (although Jyllands Posten lost 7% of readers year-on-year.)
However, compared to 2003, paid papers have lost 20% or more of their readers. In December 2006, Danish analyst Christina Ove Holm had predicted that the freesheets would cannibalize each other, but they are still faring healthily.
Source: Newspaper Innovation through European Journalism Centre
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