Canada: Quebecois weekly honored for redesign efforts by Society for News Design

Posted by Kelley Vendeland on March 7, 2008 at 10:18 AM
les-affaires.gifQuebecois weekly business newspaper Les Affaires has been honored with an "Award of Excellence" in the "Redesign" category in the Society for News Design's 2008 competition.

Mignon-Media worked with Les Affaires in 2007 to revamp the editorial strategy and design. Newstands sales jumped by 10% following the redesign.

Les Affaires has also modified their website, which has led to new records in unique vistors, page views, and time spent on the site by readers.

Changes to the layout and website design seem to get results. This may because new designs cater more to today's user habits, which Poynter blogger Ernst Poulsen describes as an expectation to "scan, choose, and move on instantly."

Taking this to heart, Denmark's Jutland Post has recently started writing leads in two easy-to-read bullet points. The Washington Post has also taken on a redesign project.

Poulson poses the interesting question, however, of what a newspaper website might look like if designed entirely by web editors with your average no-time reader in mind.

Source: E-Media Tidbits 

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