US: Rival Florida newspapers share distribution to cut costs
Posted by Jean Yves Chainon on February 27, 2008 at 11:19 AM
Rival papers The Miami Herald and the Sun-Sentinel have partnered to distribute each other’s newspapers, in an effort to cut delivery costs.
The Miami Herald will deliver the Sun-Sentinel and its contracted publications in Miami-Dade, and the Sun-Sentinel will deliver the Herald, El Nuevo Herald and USA Today in Broward and Palm Beach counties.
Though the deal covers only 6-7% of the Herald’s daily circulation, Miami Herald President and Publisher David Landsberg said the deal would save a significant amount of money.
It’s not the first time newspapers partner for distribution under a joint operating agreement, pressured by costs of delivery. A recent example of a unilateral distribution deal included The Chicago Tribune delivering The Chicago Sun-Times’ copies.
Source: Miami Herald
The Miami Herald will deliver the Sun-Sentinel and its contracted publications in Miami-Dade, and the Sun-Sentinel will deliver the Herald, El Nuevo Herald and USA Today in Broward and Palm Beach counties.
Though the deal covers only 6-7% of the Herald’s daily circulation, Miami Herald President and Publisher David Landsberg said the deal would save a significant amount of money.
It’s not the first time newspapers partner for distribution under a joint operating agreement, pressured by costs of delivery. A recent example of a unilateral distribution deal included The Chicago Tribune delivering The Chicago Sun-Times’ copies.
Source: Miami Herald
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