UK: Guardian suffers biggest readership drop amongst nationals
Posted by Jean Yves Chainon on February 15, 2008 at 9:42 AM
The Guardian suffered the biggest year-on-year readership decline across UK nationals from 2006 to 2007, according to NRS figures.
It was read by an average 1,121,000 people in 2007, down 10% from the previous year. Sunday title The Observer witnessed an equivalent readership drop.
Considering the Guardian has by far the most successful UK national newspaper website, with 18 million unique visitors last October (note: this didn’t put it ahead of nytimes.com because both sites used different audit tools), this will surely reignite the debate about print-online cannibalization. Although granted, many of the readers of guardian.co.uk are internationally-based and have nothing to do with any evolution of the print readership.
The Financial Times also among the dailies that saw the biggest readership drop, by about 8%.
Source: Brand Republic
It was read by an average 1,121,000 people in 2007, down 10% from the previous year. Sunday title The Observer witnessed an equivalent readership drop.
Considering the Guardian has by far the most successful UK national newspaper website, with 18 million unique visitors last October (note: this didn’t put it ahead of nytimes.com because both sites used different audit tools), this will surely reignite the debate about print-online cannibalization. Although granted, many of the readers of guardian.co.uk are internationally-based and have nothing to do with any evolution of the print readership.
The Financial Times also among the dailies that saw the biggest readership drop, by about 8%.
Source: Brand Republic
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