UK: ABC publishes combined print-online readership reports
Posted by Jean Yves Chainon on February 21, 2008 at 11:30 AM
Starting today Feb. 21, newspapers publishers in the UK can report their print circulation and website unique users in a single monthly report.
The Audit Bureau of Circulation will start publishing its first combined readership reports, which will combine data that was previously divided according to the platform.
According to journalism.co.uk, the new reports will cover the January circulations and unique user figures of Daily Mail and Sunday Mail, the Guardian and Observer, The Sun and News of the World, the Telegraph and Sunday Telegraph, and the Times and Sunday Times.
The new reports will help newspapers sell their overall reach to advertisers.
Source: Journalism.co.uk
The Audit Bureau of Circulation will start publishing its first combined readership reports, which will combine data that was previously divided according to the platform.
According to journalism.co.uk, the new reports will cover the January circulations and unique user figures of Daily Mail and Sunday Mail, the Guardian and Observer, The Sun and News of the World, the Telegraph and Sunday Telegraph, and the Times and Sunday Times.
The new reports will help newspapers sell their overall reach to advertisers.
Source: Journalism.co.uk
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