• March 10.2008

US: Greeley Tribune’s Spanish and English papers to merge

Posted by Jean Yves Chainon on January 29, 2008 at 2:59 PM
La Tribuna, a Spanish-language weekly launched by the Greeley Tribune three years ago, will be merged with a sister publication, Greeley Now.


Starting on Feb. 13, Greeley Now will include content in Spanish and English.

Greeley Now is a free weekly delivered to 20,000 local households. It is delivered specifically to non-subscribers of the Greeley Tribune.

More than editorial, the reasons for the move were business-based because the 9,000 copies of La Tribuna didn’t attract enough advertisers.

Although many foreign-language papers were launched in the US in the 1990s and recent years, and while the market is still growing, many newspaper publishers have also had to scrap their projects for these niche papers.

Source: Greeley Tribune through IFRA Executive News Service

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