US: Gannett papers outsource ad production

Posted by Jean Yves Chainon on January 22, 2008 at 10:25 AM

Gannett Co. has joined McClatchy Co., E.W. Scripps, the MediaNews Group and several other newspaper publishers, outsourcing ad production work.

The paper had outsourced its ad production for a few newspapers, including the Rochester Democrat and Chronicle and the Press & Sun-Bulletin (NY), to Los Angeles based 2AdPro.

Said Austin Ryan, Gannett's vice president of production:

"We are not doing a wall-to-wall replacement like some other newspapers," he said. "But we do believe we can gain some economies and we will be rolling this out at other properties that make sense."

On the other hand, McClatchy’s Miami Herald cancelled its plan to outsource part of its copyediting to Mindworks in India, but will continue to outsource ad production with Express KCS.

Source: News & Tech

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