UK: Mail on Sunday to relaunch

Posted by Jean Yves Chainon on January 8, 2008 at 11:59 AM

The Mail on Sunday will relaunch next weekend, adopting a two-section format, divided between various types of news on one side, and a second features-heavy section. In symbolic fashion, it has also appointed an Internet critic and dropped its TV review.

The main paper will feature news, sports and the Financial Mail (the personal finance section has been renamed “wealth management”).

"It's very much the intention that the first section is a manageable newspaper, a maximum of 128 pages, that you read over breakfast. It's got everything you need in there," said the paper's editor, Peter Wright.

The second section, dubbed Mail on Sunday 2, will focus on feature piece. It will be color coded and split into reviews, health, property, travel, and an expanded puzzle section.

"In the second section, it is intended that you should read slightly at your leisure. Every copy is going to be stapled so it's going to be more durable than a straightforward newspaper," said Wright.

The paper has also appointed “Britain’s first internet critic,” but dropped Jaci Stephen’s TV review, in a move representative of the advent of the new digital age.

"In a multichannel age I'm afraid I just don't think reviews have the appeal they had in the past," said Wright.

Source: Guardian