288 newspapers from 26 countries participated in the awards competition.

“This award is also a recognition of how content-driven redesigns work,” commented the Innovation in Newspapers blog.

In a case study for Design magazine, Javier Errea of the Innovation team, described some of the reasons for Elftheros Typos’ success. The main secrets:

“The prestige of the new publisher; the new sections included in ET2 (City, Life, Culture, Entertainment and Sports); attractive covers with personality and the entire graphic project as a whole; and a Sunday review promotion that has had widespread acceptance in the market.”

Here are some other key points about the redesign described in the study:

“The new supplements, Agenda and Review, turned photographs and infographics into key players.

“Narrow page margins were abandoned and the entire paper was structured in spreads.

“Color backgrounds invaded the pages and became packaging tools.

“But it all begins on the front cover, which appropriated the visual language of the Internet and made ET into something really revolutionary on newspaper stands, especially for the Sunday edition.”



For more screenshots of the paper’s design, click below.

Source: Innovation in Newspapers through IFRA Executive News Service