SFN daily wrap-up
Posted by Jean Yves Chainon on October 30, 2007 at 10:44 AM
A few tidbits from our partner site, SFN Blog: the Philadelphia Inquirer is to launch its electronic edition in January, Tribune and Gannett are to expand their Metromix brand of entertainment websites, and the Chicago Tribune’s freesheet, RedEye, is to expand circulation to 200,000 copies for its fifth anniversary.
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How can a "time spent" metric be meaningful when everyone is browsing in tab? Of the 12 open windows in my browser right now only 1 is visible.
Yes, I would agree with your observation, and it appears we're not the only ones who have found flaws in the current system of Web metrics. OJR had something to say, too:
http://www.editorsweblog.org/news//2007/07/us_audience_composition_not_time_spent_i.php