UK: local press to combine print-web audit figures
Until now, only four local UK newspapers have made their ABC web traffic figures public. The Newspaper Society's Media Portfolio Database will initially include data on 800 (out of 1,100) local newspaper websites in the UK.
The database is being developed in consultation with the official Audit Bureau of Circulations Electronic. User data will eventually include figures on multimedia figures specifically, such as use of audio and video.
This is still “a work in progress,” said the Newspaper Society’s spokeswoman.
Once finalized, the database will enable advertisers to target local campaigns, and will help newspapers sell their ad packages across platforms.
Source: The Guardian
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Hi,
how cool! i think the phenomenon of national dailies taking off in other countries or at least their 'spiritual territory' is really cool. the other day i read in a newly launched dutch freebie paper called De Pers the personal dairy of one Egyptian MP of the Muslim Brotherhood who covered the (unfair, undemocratic, rigged) process of the country's latest referendum on powers of the president there. This struck me as highly new; For starters it was a first person account of someone representing a group that is actively suppressed in a muslim country by a government fearing its extremity, and who likely will have a following here that you generally won't find represented by mainstream press either. I don't know what such a development does, but think it's definitely way to go; borders and people's mindsets are hugely interesting! Huray for a US Guardian. It's likely what the Yanks have all been waiting for too.