UK: Daily Mail ad revenues up

Posted by Jean Yves Chainon on September 27, 2007 at 11:28 AM

The Daily Mail and General Trust’s (DMGT) total ad revenues rose 8% year-on-year, during the six-month period ending in August, thanks to strong digital growth.

Circulation was slightly down both for the Daily Mail (2%) and the Mail on Sunday (0.7%). Ad revenue for the DMGT’s local media was down, as motors advertising dropped 10.7% and retail ad revenue fell 6.9%.

But revenues from digital publishing soared by 74%.

The DMGT’s results are good news for the press industry, which has been concerned both by the regular decline in ad revenues and by recent turmoil in the credit markets.

Source: Telegraph.co.uk through IFRA Executive News Service