France: Metro partners classifieds site for new ‘Housing’ section

Posted by Jean Yves Chainon on September 27, 2007 at 12:38 PM

Freebie Metro has partnered with annoncesjaunes.fr, a classifieds site, to provide a new weekly ‘Housing’ section in its print edition.

As many readers have a hard time finding housing, Metro is tackling a reader-relevant topic.

Every Thursday, starting on Oct. 4, two pages will be devoted to housing offers. Content will include classifieds and an editorial section, which will recap some of the market’s trends and figures. About 50 classifieds will be presented, along with a picture and description, and will be taken from the annoncesjaunes.fr website.

This content partnership seems natural enough, as nearly one out of four Metro readers intends to buy real estate in the next two years.

Professional advertisers will no doubt be interested by the partnership, since Metro counts about two million daily readers and annoncesjaunes.fr has 600,000 unique monthly visitors.

Source: Categorynet.com

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