Deutsche Post to launch its own freesheet?
Posted by Jean Yves Chainon on September 3, 2007 at 1:00 PM
The German postal service could be considering the launch of its own free daily, according to the Frankfurter Allgemeine Zeitung.
If this news is confirmed, it would be an unprecedented venture for the postal service - the Deutsche Post has declined to comment so far.
Its nationwide and experienced distribution network would be an important asset. No freesheet has been able to solidly anchor itself in the German landscape, up against a powerful regional press industry.
In an attempt to cut distribution costs, have you tried contracting an agreement with your local mail organization?
Source: Voila.fr through IFRA Executive News Service
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I think in some ways what you are seeing is a typical generational assault on the "expert" and "professionalism" which is typical and good in a democracy.
People get tired of it after awhile and it flattens out but the result is some renewal in the expert and professional class.
Most things on the internet are going to look
ridiculous in five or ten years.
In fact, rather than a massive increase in the "public dialogue" one might find a massive disillusionment in human nature and how narrow and uninteresting it is.
Just an opinion.
"Poynter Online’s Matthew Buckman agrees that traditional media should keep an eye on citizen media, but doesn’t web 2.0 will take over media entirely. Traditional media, he says, offers jobs with regular, definite salaries: a large incentive to produce quality content."
Buckman fails to realize something: those regular, definite salaries come from advertising. As advertising revenues decline, traditional media cuts those jobs. (See: Times, Los Angeles; Tribune, Chicago; Post, Denver; Tribune, Tampa; Sentinel, Orlando; etc).
I don't see any big problem in it. If this idea will be accepted by German people, then why not?
http://all-translations.com/services/german-translation.html