• September 25.2008

US: NYT launched reduced width

Posted by Jean Yves Chainon on August 7, 2007 at 2:39 PM
The New York Times reduced its national edition format to 12 inches on Monday, in an effort to cut costs. This leads Editor & Publisher (E&P) to imagine a time when there won’t be any paper edition.

 
The transition to reduced width was, by all accounts, smooth. “You can tell as you page through that a lot of thorough attention has been paid to all the small details that make The Times, well, The Times,” writes the Society for News Design blog.

“The truth is, a smaller print paper does not have the stark impact on coverage that it would have 10 or 15 years ago, simply because the limitless Web will carry all the news, and more, from the newsprint edition,” writes Joe Strupp for E&P.

As more and more broadsheets or major newspapers reduce their print format, it’s certainly becoming easier to envision a time when most of the news will be online.

And that certainly wouldn’t contradict the Times’ classic slogan, “All The News That Fits.”

Source: SND blogEditor & Publisher through IFRA Executive News Service

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1 Comments

Jim Spice said:

Inverted pyramid plays well with dynamically generated rss feeds, where "blurbs" are plucked from the first N characters of a story.

Also consider that search engines presumably confer higher value to words placed closer to the top of the document. Sticking to the pyramid can be a useful tool in attracting targeted search engine clicks.

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