UK: Johnston revenues down
Digital revenues were up by 33.5%, but overall ad revenue still dropped 1.5%.
What might be considered positive is the relative slowdown of the decline in UK’s print ad market. Johnston’s print ad revenue fell 2.9% for the first six months, compared to a 9.2% drop the previous year.
Perhaps most representative of newspapers and Johnston’s current business expectations, Chief Executive Tim Bowdler still said that "the month of July has seen a continuation of the improving month-on-month advertising trends in the UK."
"(We) anticipate a satisfactory outcome for the year as a whole."
Source: The Irish Times
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Isn't the increase in print ads from July to August more to do with the silly season / summer slowdown? *Any* ad purchase in July or August would be viewed as an increase, would it not?