UK: Johnston revenues down

Posted by Jean Yves Chainon on August 30, 2007 at 11:22 AM
British group Johnston Press reported a 4.8% drop in first-half operating profit, as print ad revenues continued to decline.

 
Digital revenues were up by 33.5%, but overall ad revenue still dropped 1.5%.

What might be considered positive is the relative slowdown of the decline in UK’s print ad market. Johnston’s print ad revenue fell 2.9% for the first six months, compared to a 9.2% drop the previous year.

Perhaps most representative of newspapers and Johnston’s current business expectations, Chief Executive Tim Bowdler still said that "the month of July has seen a continuation of the improving month-on-month advertising trends in the UK."

"(We) anticipate a satisfactory outcome for the year as a whole."

Source: The Irish Times

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1 Comments

kenobi said:

Isn't the increase in print ads from July to August more to do with the silly season / summer slowdown? *Any* ad purchase in July or August would be viewed as an increase, would it not?

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