US : Q2 ad revenues slump at Tribune, NYT

Posted by Jean Yves Chainon on July 26, 2007 at 9:39 AM

The Tribune Co. and New York Times Co. both reported significant declines in print ad revenue for the second quarter, in line with an industry-wide decline.

The Tribune reported a 6.8% decline in revenue, and a 57.7% decline in net income. Print ad revenue fell 11% while interactive revenue – a much smaller share – was up 17%.

The New York Times Co. reported higher profits for the second quarter, thanks to the sale of its TV stations, but newspaper ad revenues dropped 6.9% over the same period.

Classified ads suffered the sharpest decline, down 13.4%, followed by retail, down 9.9%. National advertising, the most important ad revenue category in the company, slumped a mere 1.3%.

Source : Yahoo News – Chicago Tribune through Poynter