US: 225 Newspapers added to Google Print Ads test
Google launched its print-ad program in November 2006 with approximately 50 US newspapers and 100 advertisers. The test now includes publishers such as Hearst Newspapers, Gannett, The New York Times Company, Scripps, and The Seattle Times Company.
Using specific search criteria, interested advertisers can make an offer for an ad and then wait for the publication’s response or counteroffer. According to Spencer Spinnel, head of the program’s sales strategy, newspapers currently accept the advertisers offer more than 50% of the time.
The newspapers keep the majority of the revenue from the advertisement.
More on Google Print ads here.
Source: Paid Content
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If TimesSelect is bearing fruit, that fruit must be small and bitter. After 18 months, the premiere newspaper in the English language has converted only 217,000 of its more than 13,000,000 registered online users into paying customers. That 1.7 percent conversion rate is less than the 2 to 3 percent conversion rates typical for unsolicited postal mail ('junk mail') or 'cold call' telemarketing during the same period. And what does TimesSelect's conversion 1.7 percent conversion rate indicate for daily newspapers with less compelling content than that of The New York Times?