UK: Pearson profits and FT ad revenues up

Posted by Jean Yves Chainon on July 30, 2007 at 4:07 PM

The Financial Times’ (FT) ad revenues grew 5% in the first half of the year, along with a 1% rise in circulation and 12% rises in print and online subscribers. How does the FT do it?

The education arm of the FT’s owner, Pearson, made a first-half profit of £5 million (at a loss last year).

"Our half-year results are always just a hint of our potential for the year, but certainly a strong hint this year. The Financial Times Group is showing the value of its unique strategy," said Marjorie Scardino, chief executive of Pearson.

A unique strategy that other newspapers would like to mimic. Last month, the FT rose its daily cover price from £1.00 to £1.30.

Source: Brand Republic