UK: Independent titles to go full-color

Posted by Mica Swyers on July 25, 2007 at 11:57 AM

Trinity Mirror, publisher of The Independent, announced on July 25 that it will invest £23 million in color-printing equipment for its papers.

The change will mean facility upgrades at presses in Oldham and Watford to produce the full-color publications.

Many publications in the UK have been embracing pricier, full-color printing in hopes to increase revenues through higher rates for color advertising.

Source: Press Gazette through IFRA Executive News Service

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1 Comments

Francois Nel said:

The note above may be a little confusing. Just to clarify: The London-based Independent is published by Independent News & Media Plc, which contracts the paper's printing out to Trinity Mirror's presses based in Oldham and Watford.

July 31, 2007 11:56 AM

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