Ten media companies merge to create first national advertising network for local papers
Ten media companies and Suburban Newspapers of America have joined to create the first national advertising network for local papers. President of SNA, Nancy Lane, says of the alliance: “Media buyers have been telling us for years that our industry (community newspapers) is difficult to buy…Now, we are removing that barrier.”
Jack Robb, vice president for sales and marketing of Community Newspaper Holdings Inc., one of the ten media companies part of the alliance, highlights the ease with which advertisers can place ads in daily and non-daily community newspapers across the country using a single order and receiving a single bill.
“This is a significant breakthrough when you consider that community and suburban newspaper markets have some of the best demographics in the country,” Robb said. Adding: “It is not unexpected, however, because they represent the growth segment of our industry. National and regional advertisers want to reach readers of local papers that are built on proprietary community news content — and now they have a simple way to do that.”
It will be interesting to see what this alliance does for ad spend dollars, both for individual papers and in aggregate.
Source: The Herald Bulletin
0 TrackBacks
Listed below are links to blogs that reference this entry: Ten media companies merge to create first national advertising network for local papers.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/5150
Leave a comment