Quebecor Media launches classifiedextra.ca to establish largest classified network in Canada

Posted by Ben Thalman on June 4, 2007 at 2:08 PM

Quebecor Media has become the largest classified network in Canada by launching classifiedextra.ca (vitevitevite.ca in French), which reaches more than 20 million potential purchasers, relies on more than 200 daily and community newspapers and the Canoe.ca Network online and is being operated in partnership with Sympatico.MSN.ca.

Bruno Peloquin, senior vice-president of strategic development, customer relations at Quebecor Media Inc. discussed some of the advantages of the project:

- "No other organization can offer this scope of newspapers, online presence and integration to reach so many potential buyers
- "The keyword search on classifiedextra.ca will allow online users to search for items close to home or across the country.
- "classifiedextra.ca is very effective because it can be bundled with the purchase of classified advertising in most of the newspapers and delivers an enormously broad reach online through Canoe.ca and Sympatico.MSN.ca.
- "It is an excellent example of combining existing print and online strengths to create an innovative service that benefits businesses and individuals in order to deliver classified advertising results.”

Indeed, this project offers an interesting example of print and online media working together to offer a unique product to its advertising customers.

Source: marketwire