The Toronto Star reveals its new layout

Posted by Ben Thalman on May 22, 2007 at 4:39 PM

Bigger body, easier to handle, focus on local news, and new and improved daily sections are the four key layout changes that the Toronto Star outlined in a readers’ guide published in its Saturday and Sunday editions.

The four main changes in layout, as summarized by the Canada Blog, to begin in the May 28th issue, are:

“- The Star’s Torstar Text will increase in size from 9.9 over 10 to 10.25 over 11.

- The Star will gradually move to a 11.5 inch page from the existing 12.5 inch size over the next five months.

- The Star is moving Greater Toronto News “to the front of the line” A-section, made way by creating a new section for world news and comment.

- The Star will expand coverage of lifestyles in a new Living section, focusing on health, food, family, relationships and other topics.”

Editor-in-chief Fred Kuntz describes the changes in terms of the Star’s readers: "That's why we began this project by improving our understanding of readers -- and seeing how every reader is different. Many will jump to their favourite section first. Some are fans of one columnist, or devotees of certain puzzles or comics. With 2.9 million Star readers a week in print and online, that's a lot of interests to satisfy.”

Source: The Canada Blog through Ifra Executive News Service