Switzerland: home-delivered Sunday freesheets?
“All of this is pure speculation. We study multiple options everyday,” said Tamedia’s public representative, Mr. Zimmer.
In any case, it seems like publishers will soon be treading on the path to Sunday free papers and home delivery.
At least three investors, Jürg Marquard, Andy Rihs et Eugen Russ, are working on the possible launch of a home-delivered freebie, starting September in the Swiss-German region.
The emergence of Sunday freesheets could appeal to readers and drastically change the newspaper market, especially since Sunday editions are more expensive than their weekday counterparts.
On the other hand, the monopoly of Matin Dimanche, with 215,000 copies sold on average, will force any free competitors to commit to heavy investments. The Swiss grounds could either give rise to new perspectives for publishers or bury an inefficient business model for free papers.
Source: 24 heures through IFRA Executive News Service
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