The Journal PRNoticias revealed last week that most important Spanish free newspapers are revamping their online versions to increase their number of readers and to ready themselves for the competition.

Currently, the four most important free papers in Spain are: Metro, 20 Minutos, Que! and ADN. The circulation of free papers is about 4,600,000 copies per day, 300,000 more than the paid press. 

Metro has renovated its website and incorporated new content and services. For example, they have created innovations such as “Metro in music.” This is a music creation contest for which readers can vote for the songs they like.

20 Minutos is the leader of Spanish freesheets online. Recently 20 Minutos made some changes on its web site. The website delivers breaking news constantly. With these innovations, 20 Minutos wants to offer more interaction between the print and online versions. To encourage this, 20 Minutos includes links to their online version in their printed edition. 

The online site Que! gives a lot of importance to blogs. This freeshet includes the opinion of readers both in the print and online version. Moreover, one of its strategies is to focus on regional and local news.

ADN, of the El Planeta Group, has launched some initiatives to compete by focusing on citizen journalism. ADN was created to fulfill specifically the information needs of hundreds of thousands of citizens. 

In conclusion, Spanish free papers are revamping their online version to reinforce their printed version and to generate more synergy between both.

Source: PRNoticias