US: New York Post runs front-page ad
Posted by Lindsay Berrigan on March 16, 2007 at 1:54 PM
On Monday, March 12, The New York Post ran its first front-page advertisement, an ad for British Airways.
The Post has previously run front-page ads for its own Scratch N’ Win promotion but never for other companies.
The ad ran on the bottom of both the front and back covers of the tabloid-style paper.
In doing this, the Post joins USA Today and other Gannett papers, where ads have run on the bottom of page one since 1999, and the Wall Street Journal, where front-page ads first appeared in late 2006. Other US papers, including the New York Times and LA Times plan to follow suit.
Source: Advertising Age
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