UK: Last evening broadsheet going tabloid

Posted by Lindsay Berrigan on March 20, 2007 at 2:10 PM

On March 26, the Halifax Evening Courier, Britain’s last remaining evening broadsheet, will switch to a compact tabloid format.

The switch is in response to market research showing an overwhelming consumer demand for smaller, easy-to-handle newspapers.

Courier editor John Furbisher said, "We've printed several trial versions of the new Courier and people love it. The stories and information they want are easier to find and the paper has a much newsier feel.”

The change will allow for a content shuffle, putting more local news up front.

The Courier follows a worldwide trend toward compaction of newspapers that has been especially successful in the UK. Click here for tips on how to make the broadsheet to tabloid switch.

Source: Hold the Front Page through Ifra Executive News Service

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