The World Editors Forum runs concurrently with the 60th World Newspaper Congress and Info Services Expo 2007, the global meetings of the world’s press.

Andrea Seibel, Deputy Editor-in-Chief of Die Welt, and Birgit Donker, Editor-in-Chief of NRC Handelsblad and NRC Next, will come discuss the implementation of a second newspaper within their existing newsroom.

From the World Association of Newspapers press release:

“In March 2006, the Dutch evening paper NRC Handelsblad launched an economical, morning paper aimed at a younger crowd. The idea behind NRC Next was simple: to quickly attract a younger group of well-educated potential news consumers without driving away traditional readers.

But NRC Next, which has surpassed expectations, is not a totally independent publication. Journalists from the two publications are on the same payroll, they are based in the same newsroom and they use the same equipment. Editorial is shared across papers.

Die Welt, Germany’s quality national daily, also seeks out younger readers with Welt Kompakt. And like Handeslblad, they are using a combined newsroom -- one that also produces a third newspaper, the Berliner Morgenpost, and a Sunday paper, Welt am Sonntag. Although staff cuts were severe when the newsrooms were combined, Die Welt benefits from the regional competencies of Berliner Morgenpost, while the Berlin paper benefits from the national competencies of Die Welt and Welt Kompakt.”

The conference will include plenty of other speakers, panels and topics.

For full details of the conference, organized by the World Editors Forum, click below.

Source: WAN Press release