India: WSJ partners business paper launch
Posted by Jean Yves Chainon on February 5, 2007 at 11:08 AM
Mint, an English-language business daily (except for Sunday), was launched in India on Feb. 1. More notably, this is a joint venture led by Indian HT Media Ltd and The Wall Street Journal.
US companies are eyeing India’s healthy press and market, in one of the world press’ most dynamic regions.
Mint has an initial circulation of about 80,000 copies. The paper recaps global and regional business news, and carries four pages of international business news and analysis directly from The Wall Street Journal.
WSJ’s name is also in Mint’s banner, presented as an exclusive partner. “We're also excited that the Journal is offering Indian business readers, through the pages of 'Mint's print and online editions, access to the incomparable global business information that readers across the globe have come to expect,” said L. Gordon Crovitz, executive vice president of WSJ publisher Dow Jones & Company.
“This partnership also serves advertisers, both inside and outside India, who want to be associated -- through HT Media's newspaper -- with the Journal's vital news, analysis and commentary every business day,'' said Mr. Crovitz.
Mint also has an online edition. Its week-end edition, ‘Lounge’, focuses on issues of health, personal wealth, culture, leisure and lifestyle.
Source: Yahoo News
Mint has an initial circulation of about 80,000 copies. The paper recaps global and regional business news, and carries four pages of international business news and analysis directly from The Wall Street Journal.
WSJ’s name is also in Mint’s banner, presented as an exclusive partner. “We're also excited that the Journal is offering Indian business readers, through the pages of 'Mint's print and online editions, access to the incomparable global business information that readers across the globe have come to expect,” said L. Gordon Crovitz, executive vice president of WSJ publisher Dow Jones & Company.
“This partnership also serves advertisers, both inside and outside India, who want to be associated -- through HT Media's newspaper -- with the Journal's vital news, analysis and commentary every business day,'' said Mr. Crovitz.
Mint also has an online edition. Its week-end edition, ‘Lounge’, focuses on issues of health, personal wealth, culture, leisure and lifestyle.
Source: Yahoo News
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Its no Joint Venture, its comprehenisve co branding arrnagement between two giants. Product has come good and has bright future .
regards
sadanand
FYI - You can access Wall Street Journal articles for free with a Netpass from: http://news.congoo.com
Andrew Tobias blogged about this last week. I thought it was a great tip!
mint intend to revolutionize the quality-price parity and offer unprecedented value for the consumers.
Mint intend to revolutionize the quality-price parity and offer unprecedented value for the consumers.
A bit gaudy though, mint is a delightful break from boring newspapers of today. Goodluck!