Follow, and focus, on the online trail
Posted by Jean Yves Chainon on January 4, 2007 at 3:37 PM
There’s been a great deal of spacious buzz since the Wall Street Journal (WSJ) changed its design, apparently gaining widespread approval from its readers. Business Week dug deeper, and describes WSJ’s evolution as a harbinger of the whole press industry's future.
“Industry executives and analysts say the paper is going in the right direction and that other publications will have to follow suit or risk folding,” Business Week reported.
Due to the increasing switch of ad revenue from print to online, other papers will have to follow in WSJ’s steps. But "newspapers have unfortunately treated their online operations as distant cousins, not to be touched and admired," said Christine Tatum, national president of the Society of Professional Journalists.
Nowadays, the switch of focus to online, or even the merging of print and online productions, seems necessary for most papers.
“The newspaper industry is expected to lose roughly $890 million annually in advertising revenue to the Internet through 2007.”
And analysts predict that this trend will only become more accentuated. “Even a new online emphasis won't restore newspapers to their former glory,” read the article. That’s no reason for fatalism either, as many editors and managers still believe in a vigorous future for newspapers, print or online.
Business Week’s article may look like it's only a bearer of bad news, but it really is a wake-up call to all newspapers: develop your online editions quickly and in-depth.
Source: Business Week
Due to the increasing switch of ad revenue from print to online, other papers will have to follow in WSJ’s steps. But "newspapers have unfortunately treated their online operations as distant cousins, not to be touched and admired," said Christine Tatum, national president of the Society of Professional Journalists.
Nowadays, the switch of focus to online, or even the merging of print and online productions, seems necessary for most papers.
“The newspaper industry is expected to lose roughly $890 million annually in advertising revenue to the Internet through 2007.”
And analysts predict that this trend will only become more accentuated. “Even a new online emphasis won't restore newspapers to their former glory,” read the article. That’s no reason for fatalism either, as many editors and managers still believe in a vigorous future for newspapers, print or online.
Business Week’s article may look like it's only a bearer of bad news, but it really is a wake-up call to all newspapers: develop your online editions quickly and in-depth.
Source: Business Week
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