UK: Financial Times to trial text vouchering to lure new young readers
Posted by Jodie Hopperton on December 7, 2006 at 5:33 PM
Potential readers will be targeted through phone and in-store marketing with their partner, Martin McColl the newsagents. Those that receive the offer will be entitled to receive a free copy of the FT every day for two weeks.
They will receive the voucher via a text message on their mobile phone and it will be validated in Martin McColl stores through mobile top up terminals and the electronic payment system ‘e-pay’.
Martin Ashford, Financial Times UK consumer sales director, said: "Our readers value efficiency and convenience and this new scheme with Martin McColl offers just that.
"We're constantly looking for ways to make buying the paper easier and we're pleased to be launching this innovative scheme, which I am sure will prove a success with customers."
Source: Brand Republic
Martin Ashford, Financial Times UK consumer sales director, said: "Our readers value efficiency and convenience and this new scheme with Martin McColl offers just that.
"We're constantly looking for ways to make buying the paper easier and we're pleased to be launching this innovative scheme, which I am sure will prove a success with customers."
Source: Brand Republic
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