Daily Telegraph launches another thick supplement
Posted by Jean Yves Chainon on November 17, 2006 at 1:41 PM
The Daily Telegraph is launching another dense supplement, a 64-page Christmas food-and-drink magazine. In April, the Sunday Telegraph Magazine Men's Style issue already counted 56 editorial pages. In September, the Fashion issue spread across 88 pages - and had attracted numerous advertisers.
Sales director of Telegraph Media Group Rory Bett said this was just the beginning of a new strategy; marking "a more invigorated range of products from TMG and there is much more to come."
Source: BrandRepublic.com
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