Upcoming changes at Wall Street Journal
The Wall Street Journal is planning a January 2007 redesign. Publisher L. Gordon Crovitz described the impending changes at an Inter American Press Association seminar in Mexico City.
Crovitz is optimistic about the future of the Wall Street Journal. He has reason to be: the Journal is one of the few papers that has maintained even circulation rates throughout the rise of Internet news.
Wall Street Journal research has shown that its readers, mainly top executives, want the paper’s print and online factions to be further integrated. They are also interested in a print paper with better readability.
In response to its customers’ needs, the Journal has planned a series of changes, including:
- Web width will shrink to the size of a standard industry broadsheet.
- “What’s New,” the paper’s front-page news summary, will be interspersed throughout the paper.
- A new “Markets Data Center” will compile pages of financial information.
Crovitz stressed that the changes would not come with staff downsizing. This redesign is not an overhaul, but a retooling of a classic and trusted paper.
Source: Editor and Publisher
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I've written here before about my frustration with the constant stream of giveaways being used to boost newspaper sales. I understand the need to pursue growth but to spend the bulk of marketing dollars on competitions rather than building brand... Read More
When John Carroll was at the L.A. Times, circulation went down, even as the paper won several Pulitzer prizes for their content. Maybe he's the exception to the rule, not giving readers what they want, but what they need (and don't want). There's an interesting discussion about it at New West.
Editor Wall Street Journal
wsj.ltes@wsj.com
Dear sir;
Tools of the trade are very important to any profession. A carpenter needs a hammer and saw. Doctors, Lawyers, and other professional’s have their required tools for their trade. When a tool is broken, bent or other wise rendered unuseable it must be fixed or thrown out. The Wall Street Journal, in my opinion, has become badly bent.
With the stock quotes now listed in the paper much is to be desired. I said nothing when years back you dropped the intraday highs and lows. You now say if you don’t find all the information in the paper you can go to the internet. I am not getting enough information to tell what to look for. What I need is the return of lost information.
52 week high and lows, dividend amount’s and percent’s, PE, year to date percentage gain or loss. This is the information that bent my information tool.
The loss of over half of the stocks doesn’t help any either. How do I know if there is a stock to watch. To go to the internet for more information you have to know what stocks exists and whether it’s worth the time and effort.
Your mutual fund list just plain sucks. I am unable to keep track of over half of my funds.
With half of the stocks I watch gone, you have done one thing well; you have cut my reading time of the paper down by over an hour. I do have some suggestions on saving more ink. The focus group you used must not be small investors like myself.
Yours truly,
Ralph H. James
Lincoln Ca.
ralph- james@sbcglobal.net
As a former long time resident of Hawaii, I really enjoyed your article concerning Kawakami's rental to needy Hawaiian families. I'd suggest you dig a little deeper into his relations with the Bishop Estate (Broken Trust). I think you'd find it very interesting.