Spain: El Mundo nipping at El Pais' heels

Posted by John Burke on October 2, 2006 at 1:44 PM
The latest figures from la Oficina para la Justificación de la Difusión show that El Pais' normally commanding lead in circulation figures is being whittled away. In fact, never have their been such inconsistencies in circulation among the top four quality Spanish papers.

Not only is El Mundo on the attack for El Pais, La Razon is getting closer to its closest competitor, ABC.

El Mundo reports that if the same circulation trends keep up, within 2 years El Mundo could surpass El Pais and La Razon, ABC. El Pais and ABC lost about 12% of their sales over the summer months whereas El Mundo averaged an almost 5% increase over the same period.

No matter, however, writes El Mundo. If Internet readers were included, the combination of the paper with elmundo.es would well surpass the readership of El Pais, seeing as the site claims 10 million unique visitors daily.

Some would argue that elmundo.es huge Internet numbers are due to the fact that for a long time, El Pais placed its content behind a paid wall. Naturally, since El Mundo's site was mostly free, the readers flocked there.

Source: El Mundo (in Spanish) 

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2 Comments

Dennis said:

Interesting read. Newspapers are going through a tough time between classifieds and bloggers. I was just informed of another site http://plugstar.com that seems to be running a new classified community for all states. This could get interesting.

OK, so I did it again: I "used" Craigslist to alleviate my driveway of two cars that had been kicking around a bit too long, and acquire some talent to help support our growing software company.

Now, sure, I could have paid for the same service on Monster.com, Guru.com, OregonLive.com or similar.

But Craig found my weak spot: Free Simplicity.

See, not only are the listings "budget neutral", but at the completion of one, you're prompted to list another.

CL is Classified-Ad Crack for the internet enabled.

3 postings in 30 minutes (WITH images and html accents).

And if you want some fun, go check CL's Alexa ranking (that's the Amazon.com owned company that ranks sites by the shear amount of traffic they receive).

As of this afternoon, they are the 39th most trafficked site on the web.

Thrifty Nickel?

Free Craig!

Best,
ME
http://www.richcontent.com

P.S. Quick update: I had thought Craig sold 25% of the company to eBay. Au contraire: an ex-employee sold their shares for cash to eBay. Craig didn't endorse the move, nor take any of the bounty, according to published reports.

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