South Africa: Zulu-language paper's readership soars
Posted by John Burke on September 19, 2006 at 1:21 PM
The South African daily tabloid, Isolezwe, is posting impressive figures. The Zulu-language paper sells almost 100,000 copies a day and claims a readership of 644,000. 60% of readers are between the ages of 25 and 44, 23% come from the under 25 bracket and 10% of readers study are students.
The paper is also popular among a range of income levels and especially with women, which compose 41% of the paper's readership.
Source: bizcommunity.com (through Ifra Executive News Service)
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