Germany: Süddeutsche Zeitung to launch Sonntag edition

Posted by John Burke on July 18, 2006 at 5:04 PM

The quality broadsheet Süddeutsche Zeitung wants to move into a relatively untapped market in Germany; the Sunday edition. If the daily goes through with the project, it would print only the fourth Sunday paper in the country after Bild am Sonntag, Welt am Sonntag and Frankfurter Allgemeinen Sonntagszeitung.

Because of the lack of papers printed on Sunday, the advertising market is healthy which could result in the addition of substantial revenues for the paper.

The plan reflects the consensus given at the 13th World Editors Forum in Moscow that weekend editions are a good means of boosting circulations and revenues.  

Süddeutsche Zeitung will make its final decision by the end of the year.

Source: The Guardian 

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