Australia: organization to sell newspapers to advertisers
A new organization is being set up by Australia's leading publishers to promote newspapers to advertisers and help increase readership. Armed with 2 million in Australian dollars, the joint venture hopes to "modernize the public perception of newspapers." The plan sounds similar to one launched by the Newspaper Association of America, which began a USD$50 million campaign with similar goals.
The organization's first chairman, John Hartigan said, "We believe very strongly that newspaper assets are not going to be consigned to the scrap heap of old media. They are going to be trailblazers, as part of the new media."
Source: NineMsn.com.au
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