WSJ Europe gets new distributor, seeks circulation increase

Posted by Maddie Hanna on June 9, 2006 at 4:17 PM

By striking a distribution deal with Associated Newspapers, the Wall Street Journal Europe hopes to bump up its circulation in the UK and Ireland, where it competes with the much more widely read Financial Times.

Previously, the Telegraph Group distributed the WSJ Europe in the UK. But a modified integrated format put in place last October and new printing centers opened in Ireland and Turkey prompted the change, according to Brand Republic.

In circulation, FT currently dwarfs WSJ Europe. The FT sold 128,402 papers in the UK in April 2006, while WSJ Europe sold just 14,639 copies in the UK during the entire second half of 2005.

Source: Brand Republic (through Ifra Executive News Service)