UK: Proposed London freesheet to drive up competition
Posted by Maddie Hanna on June 30, 2006 at 2:18 PM
The implications of introducing a new London afternoon freesheet might not seem that far reaching, but when Network Rail announces the winning tender for its distribution contract in two weeks, even Britain’s national newspapers could get caught up in the soon-to-be-surging free paper competition.
To stay competitive, Associated Newspapers’ London Evening Standard could drop its ad prices, spurring other price slashes, according to the Guardian.
Contenders for the Network Rail contract include News International — “rumoured to be planning to launch a free London paper with or without winning the contract” — as well as Associated Newspapers, Metro International and Northern & Shell Group.
Source: The Guardian (through Ifra Executive News Service)
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Anschutz ill .. I would do the same if I had the money