New York Times partners with free paper giant
Posted by John Burke on June 19, 2006 at 4:39 PM
Forbes reports that the New York Times Company has joined with the Swedish Metro International, the world's biggest publisher of free daily newspapers, in a classified advertising deal. Metro will begin printing classifieds from the Times, the revenues from which will be shared. The deal is not expected to significantly boost NYTCo. profit but it will extend its reach and could open the door to similar arrangements with Metro and other NYT holdings.
Source: Forbes
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